Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
Following the success of their last few ASICS product films, the creative teams from PostPanic and 180Amsterdam join forces once again to imagine the world of DynaFlyte. Directed by Matthijs Joor, this entertaining film follows the tongue-in-cheek story of a DynaFlyte running shoe as it escapes from the ISA testing facility to join its fellow companions in a mass flight across Tokyo.