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c&A: autumn

Client: c&a
Director: Erwin van den IJssel

The third in a series of retail films directed by Erwin van den IJssel. Erwin interpreted the seasonal theme ‘from outside to inside’ deliberately making the film feel very fluid in terms of motion and chose to develop a modern take on the classic technique of silhouette animation. Within the colour scheme, we go from cold, outside colours, to warm inside hues to really feel like we’re entering the comfort of home. The retail films are broadcast in-store and act as a compliment to the bold window displays implemented by C&A worldwide.