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c&A: Back To School

Client: c&a
Director: Erwin van den IJssel

As part of PanicProgram’s ongoing direct relationship with C&A, director Erwin van den IJssel developed complimentary mood films to accompany the main photography campaign highlighting forthcoming seasonal campaigns. Filmed by PostPanic during the photography shoots, Erwin also developed quick and clever graphical devices which would allow a series of 10 second pre-rolls to be created alongside his main 60 second mood film.