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c&A: summer

Client: c&a
Director: Erwin van den IJssel

The second in a series of retail films directed by Erwin van den IJssel. Erwin took inspiration from the C&A summer clothing range to create a highly graphic, sunny story imbued with a colour palette sourced from the brand’s summer themes of folklore/tribal/ethnic prints and embellishments. The retail films are broadcast in-store and act as a compliment to the bold window displays implemented by C&A worldwide.