Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
The second in a series of retail films directed by Erwin van den IJssel. Erwin took inspiration from the C&A summer clothing range to create a highly graphic, sunny story imbued with a colour palette sourced from the brand’s summer themes of folklore/tribal/ethnic prints and embellishments. The retail films are broadcast in-store and act as a compliment to the bold window displays implemented by C&A worldwide.