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c&A: winter

Client: c&a
Director: Erwin van den IJssel

The fourth retail film in the series promoting C&A’s seasonal fashion ranges. Continuing with the inside/outside theme from the Autumn range, C&A introduces a vintage/flea market vibe into their ATL work. To compliment this direction, director Erwin van IJssel decided to develop a collage-style visual direction for the animation using a combination of old materials and textures. The retail films are broadcast in-store and act as a compliment to the bold window displays implemented by C&A worldwide.