Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
The fourth retail film in the series promoting C&A’s seasonal fashion ranges. Continuing with the inside/outside theme from the Autumn range, C&A introduces a vintage/flea market vibe into their ATL work. To compliment this direction, director Erwin van IJssel decided to develop a collage-style visual direction for the animation using a combination of old materials and textures. The retail films are broadcast in-store and act as a compliment to the bold window displays implemented by C&A worldwide.