Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
As part of PanicProgram’s ongoing direct relationship with C&A, director Erwin van den IJssel developed complimentary mood films to accompany the main photography campaign highlighting forthcoming seasonal campaigns. Filmed by PostPanic during the photography shoots, Erwin also developed quick and clever graphical devices which would allow a series of 10 second pre-rolls to be created alongside his main 60 second mood film.