Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
Krusovice is a popular beer brand produced in the Czech Republic. It also enjoys a very strong presence in the Russian market and PostPanic were asked to take on the challenge of creating a spot which kept within the incredibly strict Russian guidelines of permissible imagery for an alcoholic commercial (namely no human or animal representation). Directors Chris and Matthijs played with the visual history of Prague, submerged in the fluid, amber environment of the actual beer. A combination of photographic plates from Prague and table-top shoot here in Amsterdam coupled with a fully CG narrative world creation.