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Krusovice - Alchemist

Client: Heineken
Director: Matthijs Joor & Chris Staves

Krusovice is a popular beer brand produced in the Czech Republic. It also enjoys a very strong presence in the Russian market and PostPanic were asked to take on the challenge of creating a spot which kept within the incredibly strict Russian guidelines of permissible imagery for an alcoholic commercial (namely no human or animal representation). Directors Chris and Matthijs played with the visual history of Prague, submerged in the fluid, amber environment of the actual beer. A combination of photographic plates from Prague and table-top shoot here in Amsterdam coupled with a fully CG narrative world creation.