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mtv: valtifest

Client: MTV Netherlands
Director: matthijs joor

PanicProgram were asked by MTV and Meubelstukken to create the print and television ads for the legendary Valtifest dance festival held each year in Amsterdam. Working closely with Valtifest and Meubelstukken co-founder Joost van Bellen and art director Ward Graumans, director Matthijs Joor developed a tongue-in-cheek idea encompassing this year's theme 'It's a Religion’.