Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
PanicProgram were asked by MTV and Meubelstukken to create the print and television ads for the legendary Valtifest dance festival held each year in Amsterdam. Working closely with Valtifest and Meubelstukken co-founder Joost van Bellen and art director Ward Graumans, director Matthijs Joor developed a tongue-in-cheek idea encompassing this year's theme 'It's a Religion’.