Creating highly visual commercial projects

asics: metarun

Client: ASICS

MetaRun is a futuristic take on the intensive testing facilities found at ASICS headquarters in Japan. Commissioned as an integrated product film by 180 Amsterdam, director Onur Senturk took on the challenge from PostPanic’s side, chosen primarily for his highly aesthetic and future-facing graphic eye. Filmed in Amsterdam with athletes, actors and product against green screen, the post-production then required extensive design and animation of bespoke training facility interiors and technology, combined with a seamless transition between real and CG elements.