Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
MetaRun is a futuristic take on the intensive testing facilities found at ASICS headquarters in Japan. Commissioned as an integrated product film by 180 Amsterdam, director Onur Senturk took on the challenge from PostPanic’s side, chosen primarily for his highly aesthetic and future-facing graphic eye. Filmed in Amsterdam with athletes, actors and product against green screen, the post-production then required extensive design and animation of bespoke training facility interiors and technology, combined with a seamless transition between real and CG elements.