Creating highly visual commercial projects

Jaimeo Brown: Be So Glad

Director: FONS SCHIEDON
Co-Producer: PostPanic

A meeting between musician Jaimeo Brown and the New York-based filmmaker found the two of them shared similar views on how they liked to work, particularly in creating room for improvisation and intuition. With a new release for Brown coming up, a collaboration on a promo was the obvious next step. It was clear that Schiedon and Brown wanted to combine and reference elements from different eras and genres. And they shared a preference in working quite organically, combining high end technology with tactile, DIY methods. It was important not to lose the humanity in production, whilst also maintaining a sense of ‘imperfection' within the filmmaking. Schiedon explains, "The video applies that notion of imperfection, for instance, by using a partly practical, partly animated, approach to bring the skeleton dancer to life. There are smoother ways to do it, but none of them are this much fun."