Creating highly visual commercial projects

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CONSUMENTENBOND: radiator

Client: CONSUMENTENBOND
Director: CHRIS STAVES

Chris Staves was asked to direct two highly graphic commercials for the Consumentenbond (Dutch Trading Standards). For the first one, he was given a simple brief to show a radiator heating up through a thermal camera but take it to a more aesthetic direction. Chris decided to play on both the colour palette and the motion of heat spreading from pipes to radiator, to create a stylized graphic experience that most importantly, does not lose the feeling of realism. The spot captures a mysterious sequence of floating papers, sorting themselves out for the tax office. A combination of a live action set and CG papers, Chris wanted to achieve a visually distinctive poetic resolution.