Creating highly visual commercial projects

dell: creative director

Client: dell
Director: Phil Robson

Another cool project made with the Futures team at Dell is the Creative Director Multi-Gen film. Part of a series of films directed and produced by PostPanic, it shares a glimpse of how our industry may be working in the near future. The challenge from our side was creating a human storyline amidst quite product-centric technology. Dell needed to be able to stop the films at any frame and explain fully and accurately all the themes/subjects and technologies being introduced within the story. In addition, these foresight films require a degree of product and design development particularly within predicting how User Interfaces will work in 5 years time. This requires a close working relationship between Dell and its technology partners to align and anticipate new product developments. Always fun to get our teeth stuck into imagining the future.