Creating highly visual commercial projects

dell: education

Client: dell
Director: Phil Robson

Collaborating direct with the Next Generation incubator team at Dell, PostPanic took on their challenge of telling the story of Dell's future forecasting with regard to technology and the way we will use it within our lives. The first two in the series tackle health and education, depicting a range of technologies including artifical intelligence and augumented reality. Working closely with Dell from the very birth of the film concepts, PostPanic were determined the films should avoid the sterile, window-on-the-future often communicated through similar films made by other brands and instead placed narrative and emotion at the very forefront of their Dell script development.