Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
A 45 second commercial introducing a new identity for Dutch energy provider, Essent. A strong narrative mission statement, it was vital to present it in an original, simple and highly aesthetic manner whilst also communicating the brand values of Essent. Director Mischa Rozema solution was a paper-filled, magical journey drawing inspiration from the properties of a simple Essent box (used as a visual device to communicate Essent’s products in other parts of the campaign).