Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
With a high profile 10th anniversary to celebrate for its AdWords division, Google and agency AKQA approached PostPanic to create an unusual ‘thank you’ film which would be personalised to each of its advertisers (currently millions). Mischa Rozema took on the challenge of directing the film which featured ‘failed experiments’ carried out by a fictitious Google research department. London-based digital specialists Rehab then carried out the customisation elements for each advertiser.