Creating highly visual commercial projects
We are a hybrid commercial film production company specialising in integrated, mixed media projects. This means our roster of directors enjoy a dedicated, permanent in-house team of producers, motion designers, editors and VFX artists who work closely together throughout the whole live action and post production process. We work with agencies and direct with brands to create beautifully crafted / memorable visual projects.
As part of the overall Nike Mercurial Vapour campaign, Nike needed a technical product film for broadcast in-store worldwide to communicate in more detail the actual new technology present within the high-profile football boot. Chris decided to shoot the product at high-speed on a Phantom and then seamlessly combine CG elements to explain the more surprising characteristics of the Mercurial Vapour. The film also had to tie in with the existing in-store print campaigns for Nike Mercurial Vapour.