Creating highly visual commercial projects

MTV: TMF Awards 2006 Titles

Client: MTV Netherlands Director: Mischa Rozema

MTV briefed us to focus on a theme of elections/ politics. The identity needed to be broad enough to be incorporated in an extensive list of teaser campaigns, promos, posters, nomination categories and live show graphics. Mischa wanted to create a visual potpourri, mixing graphics and cultures that don’t have a lot in common – a strange brew of classic dutch culture/ values and classic soviet/ chinese imagery and contemporary North Korean 'pop' culture. Funny but with an uneasy edge to it.