Creating highly visual commercial projects

UC Berkeley: Piano

Client: UC Berkeley
Director: chris staves

The future is just within our reach and it’s nice to play with challenging people’s grasp of current technology. Working with US agency Mad Dogs & Englishmen, director Chris Staves came up with a personal moment in the day for a young musician with a piece of unique hardware. Filmed by PostPanic on location in Amsterdam with the VFX robotic arm designed and created by the in-house CG team. The commercial will be broadcast in the States as part of UCB’s fund-raising campaign.